More carrot, less stick!

It can be difficult to choose the right way to promote your business, after all, there are so many ways to dangle the proverbial carrot in front of your prospects.
We are all conditioned to respond more favourably to the carrot than the stick, so entice more business from your clients with attractive promotional materials and successful incentive ideas, for example:
Loyalty programmes that encourage repeat spend
Rewards or samples with purchase / multiple purchases
Newsletters to inform and educate that include a call to action
Emails with promotional codes & click-through to buying portals
Vouchers – add a time limit to create urgency to respond
Competitions that get clients to discover more about your services, with a prize at the end – a great way to capture data too.

Sales Promotion is a strategic weapon in your marketing armoury. Language, pricing, visual impact and timing, along with many external, uncontrollable factors can all affect a customer’s decision to buy your product.
Remember, that for them to choose your product or service, you need to be at the front of their mind, affordable and desirable – at all times.

For promotional print advice just ask

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