SALES PROMOTION More carrot, less stick

Do you need to attract more customers?


The Institute of Sales Promotion defines sales promotion as ‘a range of tactical marketing techniques, designed within a strategic marketing framework, to add value to a product or service, in order to achieve a specific sales and marketing objective.’
Which, in simple terms, means that sales promotion can be used to persuade people to take a course of action, which without that persuasion, they would not normally take. We know that sales promotion activity makes the difference when it comes to converting qualified leads into clients - it is the emotional stage at which a potential buyer switches from interested to engaged.

You can worry about where your next sale is coming from or you can develop your next sales promotion strategy with us, for example:

  • Introducing new products - by use of trial size packaging
  • Attracting new business - by distribution of sample product
  • Maintaining competitiveness - by means of multi-purchase offers or gifts with purchase
  • Increasing awareness - by advertising campaigns that offer incentives or rewards
  • Boosting sales - with on pack offers
  • Product education - by means of hard copy literature or sales toolkits
  • Client retention - using a loyalty or incentive scheme
  • Capturing vital data - using direct mail or survey responses
  • Exhibitions or events - even virtual events can have delegate packs!